With 1.6 billion users, WhatsApp is the most popular global messaging channel. It is in the leading position in over 180 countries and its users send around 60-65 billion messages every day.
With such widespread usage, it is not surprising that they decided to create WhatsApp for Business. It is very convenient for people to be able to contact any business through a messaging app they are already using.
People spend a lot of time sending and receiving messages from their friends and family through WhatsApp. With WhatsApp Business, they no longer have to leave the app to contact the customer service department of any brand. They can have an answer to all their questions right in their hands.
What is WhatsApp Business?
For smaller businesses, WhatsApp created a separate app, that is free to download and very easy to use. With it, you can connect with your customers in a more personal way.
You can create a great business profile and use some very convenient tools. Such as – quick replies, automated messages, and contact organizing with labels.
For medium and large businesses, you can use WhatsApp Business API. It provides you with the environment to connect with your customers all over the world, using a conversational service provider, such as Conversation24.
With it, you also get to create a business profile and you can use the amazing messaging tools it provides, along with the ones from the messaging solution provider.
Read more: What’s the Difference Between Whatsapp API and Whatsapp Business?
Basically, WhatsApp for Business provides you with a safe, secure, and easy-to-use environment to stay in touch with your customers. You can message them directly through the WhatsApp messaging platform.
Among the advantages of WhatsApp for Business is the business profile, which is available for both small and large businesses. With it, your customers know who they are contacting, instead of just seeing the digits of a phone number.
Another big plus is the fact that it provides very accurate message delivery information. In that way, you can be aware of when the customers have received the message and when they have read it.
What Are the Benefits?
In the past, the most used communication channels have been E-mail and SMS. In the omnichannel world, we live in, however, this is changing. More and more companies are applying messaging apps in their communication strategy.
WhatsApp gives you the opportunity to stay competitive by expanding your reach, improving customer satisfaction, increasing conversion, and managing costs. If you are still wondering whether or not to use WhatsApp for your business, check out the benefits we’ve gathered for you:
-
Brand-Verified With Business Profile
With WhatsApp, you need to create a business profile, that gives you the opportunity to create and represent your brand in a unique way. Your brand identity will be communicated with every interaction. And once your business profile is verified by WhatsApp, your customers will be sure they are talking to the correct company.
Your business profile allows you to share any information about your business – emails, phone numbers, addresses, and any other details you would like your customers to have access to. And to make it more personalized, you can share any kinds of multimedia files with your customers – links, photos, videos, etc. This will increase the customer experience, along with your customers’ trust and loyalty.
-
The Two-Way Communication Street
Having the possibility to communicate directly is great. With WhatsApp, customers can take the conversation to the next level right on spot. They don’t need to wait to be transferred to someone or to dial a number to have further assistance.
With the messaging app, nowadays, it is possible for the customers to engage with your company directly. Nowadays, conversations connected to filing a complaint, scheduling service appointments, getting reviews, making a payment process are all happening within the app. The customers don’t have to even visit the company’s website. They don’t need to pick up the phone and call, or send an email. This is extremely convenient for them.
-
Communicating Privately and Securely
Even with the change in their privacy policy for their business app, WhatsApp assures that they will remain transparent in case data sharing is involved. Communicating of users with businesses with WhatsApp will remain secure and safe.
It is, of course, extremely important for businesses and customers to have their conversations private and safe. And this is ensured by WhatsApp with end-to-end encryption. They make sure both parties – consumer and business are safe and protected. This is also enhanced by the 2-step verification process.
-
Initiate More Conversations Automatically
With WhatsApp, you can initiate conversations with customers that have already contacted your brand before. It is an easy and very useful feature.
WhatsApp, however, makes sure your customers won’t receive any irrelevant messages or such that can be considered spam. With their policies for content quality and response times, they make sure your customers are not bothered too much.
-
Contact Your Customers the Way They Prefer
Researches show that more and more people prefer messaging businesses than any other kind of contact channel. It is far more convenient for them to be able to reach you in the app they are using most of the time.
So if you want to stay in touch with your customers and build stronger relationships with them, it is best to use the channels they prefer. Using the channel they are most frequently on, will help with providing an exceptional customer experience.
-
Reach Your Customers Globally
One of the best benefits of WhatsApp Business is that you can reach your customers all over the world. Currently, it is the number one messaging app in more than 100 countries. It also has the highest smartphone usage – up to 95% in some countries.
With the use of the app keeps spreading in more and more countries, your business can spread more and more with it too. This is why, if you want your business to grow globally, having WhatsApp for Business is a must.
Go Global with WhatsApp Business
WhatsApp is now preinstalled on most smartphones, which means your customers are probably already using the app. This way you have a much greater chance of reaching your customers, not only locally, but around the world.
All you need to do to connect with your customers is to set up a WhatsApp Business profile. Connecting your WhatsApp business profile with your business phone number is required. And this way you can easily include it in your marketing campaigns to allure more customers to make a direct connection with your business.
Start with WhatsApp for Business today!
