When it comes to choosing a chat service for your business, it is important to enumerate the pros and cons. So you probably already wondered about the advantages of WhatsApp for Business. Moreover, you might have asked yourself: is WhatsApp safe for business use?
It is normal to have this sort of concern. After all, WhatsApp meets the needs of a large range of people. The software is currently available in over 180 countries, with over 1.5 billion users.
Nonetheless, if you want to use them as a channel for your services, you expect your customers’ data to stay safe and protected.
How Safe Is WhatsApp?
Messages and calls made on WhatsApp are secured with end-to-end encryption. If we take it into a business context, it means that only the customer and the business have access to the messages.
Nobody else is supposed to listen to your calls or read your messages!
Moreover, end-to-end encryption ensures that not a single communication service (like WhatsApp itself) can access the cryptographic keys needed to decrypt the conversation.
Is WhatsApp Safe for Business Use?
There are a few differences between WhatsApp Business and WhatsApp API, but one is most indicated for small businesses, and the latter for medium to large companies. You can learn more about the different aspects of each one here.
Nonetheless, the API version may seem to be confusing for some people, as there is no front-end interface needed. The company can pick the software they prefer to connect with the API.
But there is no need to worry about it! Privacy and security rules apply as well for the business versions. In this way, every conversation between the customer and the business is ensured by end-to-end encryptions.
Pay Within the Chat – Is WhatsApp Safe for Business?
Right now, companies started to offer the option to pay within the chat. If you come through this option, it is important to take the same precautions you usually take for any transactions online.
In any case, the bank number and card information are stored encrypted and in a highly-secured network.
Final Thoughts
We recognize how vital it is for businesses to keep up with privacy and security legislation. But don’t worry, your information is safe with us! There is no need to hesitate. Our tools are safe for use and designed to protect your and your customer’s data continuously.
