Conversational commerce lets you recreate the offline store experience your customers get in a typical corner store. The difference is that they don’t have to leave their comfortable couch for that to happen. By taking special care of your customers, you can achieve your business goals faster, too. In this article, we will tell you how.
You only get one chance to create a good first impression. Offering a helping hand to a customer who has entered your store for the first time lets you seize this opportunity.
Close Potential Leads
Conversational commerce is a great way to support customers who are considering a purchase. What’s more, 71% of consumers say that they would spend more with a brand that gives them a message option rather than call.
- Send customized live chat greetings. Let customers know about your seasonal discounts, or offer them your expert advice. Give customers all the information they need to make a purchasing decision.
- Use a chatbot on the checkout page. 47% of respondents are open to buying items using a chatbot. Let it answer all the questions concerning your delivery options or refund policy. Offer the option to transfer to a human agent so that the chatbot can easily connect the hot lead with a sales agent when needed.
- Use chatbot reminders. They enable users to use the bot to monitor the price of products and get notifications when they are lowered.
Upselling and Cross-Selling Opportunities
Upselling and cross-selling strategies can give you a chance to double your profits by selling more to customers who are already considering purchasing for you.
- Provide personalized product recommendations via LiveChat. According to the statistics, 59% of US consumers who have experienced personalization believe that it has a noticeable influence on whether they’ll purchase a product.
- Use a Messenger chatbot to proactively connect with customers who have ordered from you in the past. For instance, a chatbot can let the customer know that you are now offering a product that complements their previous purchase, and that can help to cross-sell your products. It can also remind them that the face cream they bought is probably out and needs to be replaced.
Build Customer Loyalty
You only get one chance to create a good first impression. Offering a helping hand to a customer who has entered your store for the first time lets you seize this opportunity. By supporting customers through the next steps of their customer journey, you can establish much better customer relationships and build trust. According to HubSpot, 90% of consumers are more likely to purchase more from businesses they love.
- Use a chatbot to share promo coupons. Customers love getting promo coupons and more often engage with brands that offer them.
- Use a voice assistant to support your customers. It can help them search for information or to easily order your products. Give it a nice name and the type of character that reflects your brand’s values. By designing memorable interactions that resonate with your customers, you can win customers’ hearts much easier.
Gather Feedback
Collecting feedback from your customers through natural conversations is much more effective than using typical web forms.
- Use a Facebook post reply tool. It allows you to send a chatbot message to every user who comments on your Facebook post. You can, for instance, create a post promoting your newest offer and promise to provide more information to users who leave a comment. The chatbot can send every commenter a dedicated message and follow up with feedback questions.
- Use a live chat post-chat survey. It lets you collect customer feedback after they finish up the conversation with a chat agent. By asking customers about their opinion right up front, you can double your chances of getting their feedback and learn more about your customer’s needs.
Now you know how simple it is, it’s time to get started! We can help you with all of the channels you need to talk to your customers. Reach out to us and we will help you further!
