Following Facebook’s recent launch of its shops’ platform in May, the Chinese social media app TikTok joined the race after its successful deal with Shopify. Users will now be able to shop and browse whilst enjoying the short video app platform.
Shopify reaped the rewards of the recent growth in e-commerce. Therefore, the Chinese social media app is a welcome addition to its huge portfolio of partners. According to Oberlo, 41% of TikTok users are between 16 and 24 years-old. It could be a great opportunity for businesses to reach out to a young customer target group and drive sales.
Businesses need only connect to a TikTok for business account to turn existing product imagery into videos and create shoppable ads. Video eCommerce has already proven to be an effective form of marketing and used by top retailers, this partnership between Shopify and TikTok will further produce great insights into how the largest consumer group, generationZ, will react to this type of advertising and shopping experience.
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