People think of live chat as simply a tool for customer service. If we deeply focus on it, we can figure out that it is much more than that. Not just the replacement of traditional channels like emails, phone calls, and other sources. Instead, it has made a whole new way to connect with your customers. There are many benefits of live chat that you can’t ignore. A few of them are listed below.
Help Your Customers fast!
An essential benefit of live chat is that it is speedy. In a fast-paced world when everybody needs a quick fix digitally speaking, then the live chat app is a blessing in disguise. Moreover, this is particularly useful when it comes to customer service. This is because efficient proactive and reactive support can be given. As a result, you will leave your customers with a great impression, curcial to any business success.
Futhermore, the live chat app is beneficial as you no longer need to stand in a queue to wait for the operator to take your call. Additionally, nor do they have to wait for a reply via email or any other source that any company is using. All you need is to just click on the chat button and start interacting with real-time chat with agents directly. This is the best way to reach more customers and increase potential leads. The first reply is on average reported to take approximately 30 seconds. Is any other channel this fast?
Boost Your Average Purchase Amount:
Boldchat research has found that the average purchase amount is increased by 60% with the use of live chat. Furthermore, in case of any issues customers are more inclined to use live chat rather than any other channel. Here are a few ways you can increase purchasing amounts through the live chat app:
Upselling:
The first and foremost thing listed is upselling. This is where the chat operator has the opportunity to directly communicate with the customer in terms of recommending better products.
Cross selling:
Get the extra chance to suggest additional products that compliment the original product in question.
Marketing:
The big benefit of live chat is that it hits the mark when it comes to marketing. Helping to generate leads your marketing stratergy will be blown wide open with live chat. A two-sided conversation that has huge potential to create those long lasting relationships.
Offers:
Another benefit of live chat is the potential to tempt customers to buy your products by offering promotions and deals. Not only is this a great way to increase sales but also enourage customer loyalty.
Down-selling:
Although this may not be able to increase the purchase amount as higher priced products have a better profit margin. Down-selling can still help you close a sale as more affordable options can be given to those who may not be able to affford the alternative.
Get started with Live chat today!
