The added value of Live Chat is now also being seen in the B2B market. But it is important that you, as a company, have a good strategy to make optimal use of it.
The thing with Live Chat is that if you execute it the wrong way, it’s nothing more than an irritating pop-up. But if you do it right, your potential customers will feel valued by the personal contact. In addition, they are more likely to proceed to the next stage of the buying process.
Read all about B2B lead generation in this article!
What Is B2B Lead Generation?
B2B lead generation ensures contact with new potential business-to-business customers with the aim of increasing sales. These are customers with whom the company has not yet done business. But they are assumed to be interested in doing so. These generated leads can then be followed up by marketing or sales.
Why Is Live Chat a Good Choice for B2B Lead Generation?
B2B prospects are often very busy, so it’s not helpful if they have to spend a long time searching your website for the information they need. But once they’re on your website, that’s the perfect time to connect with them using Live Chat. At that time they are at the right stage of the customer journey to start a conversation.
Instead of waiting for an answer from a phone call or email, you can use chat to actively talk to them. And because they are on your website, they are already interested in your company.
Read on to discover how you can utilise Live Chat for your business!
In What Ways Can You Use Live Chat to Generate Leads?
Proactive Chatting
It’s important that your company starts the chat proactively. You can do this in various ways. You can adjust the moment and the message to suit the visitor who is visiting the website. Live Chat has built-in features that facilitate personalization, so you can completely customize your interactions. You can make it as specific as you want with advanced settings. For example, at what page do you want to start a chat message? Or after how many minutes?
Adding a personal touch to the chat on your website is always a good way to work on your customer relations. And you can easily do that with webchat.
Following Up on Chat Leads
At the end of each chat conversation, you can track which source that specific lead came from. That way, you have additional information about your leads. You can use this when optimizing your strategies.
At the end of the conversation you can follow up on the chat by asking for the customer’s email address. Or sending a link to sign up for the newsletter, download a whitepaper, or schedule a demo.
Quick Responses to Customer Inquiries
A quick response time is a big part of good customer service. You want your customers to stay on your website and eventually buy something from you. So you need to answer all their questions quickly.
Getting in touch with customers quickly at the moment they need help, plays a big part in converting visitors into leads. It helps build trust and shows that they are dealing with a professional company. In addition, customers are more likely to come back if they experience good customer service.
Do you also want to generate good B2B leads? Take a look at our products, and see what the options are for your company!
