You know? 4 billion people in the world are using smartphones. Of these, 2 billion use Whatsapp and 68% of these people say Whatsapp is the easiest way to connect with a business.
What Does That Mean?
This means that most potential buyers/users of your companies use messaging as a channel of communication, particularly Whatsapp. Furthermore, 61% of customers do not want to install a new app or move to a new messaging platform just to communicate with a company.
So if you don’t utilize WhatsApp as a conversation channel to communicate with your clients, you’re missing a huge opportunity to sell and offer the best customer support. WhatsApp Business is well on its way to becoming a go-to messaging channel for customer service. With WhatsApp Business APIs expected to grow by 5,400% by 2024.
What Is The Business With WhatsApp?
You can download WhatsApp for Business for free. It is great at assisting small businesses to communicate in a more secure and efficient way with their clients. It has all the features of normal or private WhatsApp Messenger, as well as features such as quick replies and labels that help businesses automate, sort, and respond quickly to customer messages.
In 2018, WhatsApp also released WhatsApp API. This was done to provide medium and large companies with the functionality to integrate WhatsApp business with their CRM, automate processes and messages about their existing tech stack, have unlimited broadcast messages, assign bots to repeat tasks, use contacts from their own databases instead of relying on phone contacts, and much more.
Benefits of WhatsApp Busienss
Here are a couple of benefits that will help you decide if WhatsApp Business is for you.
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One-To-One Chat
Like other chat programs, you can chat directly with another user in your phone’s contact list. You can also call them or call them by video, or even record audio snippets as text.
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Company Profiles
For companies that want to be conveniently seen and discovered by clients. The Whatsapp Business App enables users to create a business profile with helpful information for your customers such as your address, phone number, business description, email address, and website.
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Intelligent Messaging Tools
Save time with Whatsapp’s new messaging tools. One of the best messaging tools that come with the WhatsApp Business app is “Quick Replies”. This tool enables you to reuse and save messages you send regularly so you can answer frequently asked questions in no time.
Another tool is “Automated Messages.” This enables companies to send a message when they cannot reply, so customers know when to expect a reply. You can also create a greeting message to introduce your clients to your business.
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Messaging Statistics
The messaging statistics feature of the app allows companies to check simple metrics behind the messages sent. You can access important metrics such as how many of your messages have been successfully sent, how many have been delivered and read, etc.
Last Thoughts
If you are a small business that has just started using a messaging channel to take orders, answer customer queries, where the client base is small, you can work without any automation and one person can handle all queries, WhatsApp Business is for you!
