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A Guide to Conversational Marketing

Conversational marketing is a great strategy to implement if you are looking for a smart way to move customers throughout the sales funnel. Through the use of conversations, this technique aims to build relationships and enhance customer experience.

 

What Is Conversational Marketing?

Conversational marketing is a more personalized method of marketing. It deals in real-time conversations with website visitors and helps to move them down the sales funnel. It is a great way to build those important relationships through automated or real-time interactions. Instead of spamming customers with advertisements or marketing gimmicks, conversational marketing helps to improve a service or support through feedback and simple conversation. 

But what are the benefits of using conversational marketing as part of your digital marketing strategy?

 

Benefits of Conversational Marketing

Digital landscapes are constantly changing, and that goes for customers too. New marketing strategies are key to ensure your business can flourish in this digital age. Conversational marketing is a great way to keep up with modern consumers. It’s perfect for:

  • Learning more about your customers by collecting more accurate data
  • Personalizing your conversations and build long term relationships with your customers
  • Saving time (shorter sales cycle)
  • Optimizing customer satisfaction
  • Be available on the platforms your customers are on and generate leads and sales
  • Available 24/7 and can be automated

 

Getting Started

It is important to mention that adding conversational marketing into your strategy will not cause difficulties for your already in place digital marketing strategy. Instead, it can act as a great accompaniment to what is already effective.

Utilizing Chat to Engage Customers

Today website users will very rarely go through lengthy processes such as filling out forms to contact a business. In fact, the likelihood is they will simply leave the site. Furthermore, having a live chat or instant messaging platform available for your customers opens many opportunities. Not only is it a great way to engage and build relationships, but it also paves the way for higher conversion rates.

 

Understanding the Wants and Needs of Your Customers

Conversational marketing is a great way to quickly understand if your website visitors have the potential to become customers. Therefore, resulting in an overall improvement in conversion rates. Instead of asking visitors to fill out lengthy forms, you can get feedback in real-time conversations and in a more personalized way. At this stage, you can even add in automation to make this process that much easier.

 

Directing Leads Through the Sales Funnel

Having the perfect balance between automation and human interaction is still key. Although there are huge benefits of chatbots, there are just some things that require a human touch. This is especially true when it comes to closing a sale.  Therefore, you can use conversational marketing to redirect potential leads to your fantastic sales team, where a one-on-one conversation can take place. Live agents can thus put all their efforts into closing the deal

 

If your business is searching for a highly effective and simple way to improve its marketing strategy, conversational marketing can do just that. Gather leads, and increase conversion rates all through this simple technique. Get started today!

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