Conversational commerce is a rapidly growing field, and there are a number of potential next steps for the industry. Some possibilities include:
Voice assistants: As voice assistants like Amazon’s Alexa and Google Home become more prevalent, businesses may start to explore ways to integrate conversational commerce into these devices. This could allow customers to make purchases or complete transactions through voice commands, further increasing the convenience and efficiency of conversational commerce.
Virtual and augmented reality: Virtual and augmented reality technology are becoming more advanced, businesses may start to explore ways to use these technologies to enhance the customer experience in conversational commerce. For example, customers could use virtual or augmented reality to virtually try on clothes or see how furniture would look in their home before making a purchase.
Personalization: As conversational commerce technology becomes more advanced, businesses may be able to provide even more personalized and tailored experiences for customers. This could include using customer data to make personalized product recommendations or providing customized assistance based on a customer’s previous interactions.
Integration with other platforms: Conversational commerce could be integrated with other platforms like CRM, ERP, CMS to further improve the customer experience and increase the efficiency of the business.
Advanced analytics: As conversational commerce becomes more prevalent, businesses will have access to large amounts of data on customer interactions and chatbot performance. They could use advanced analytics tools to gain new insights into customer behavior and identify areas for improvement, this will allow them to make better decisions and optimize the performance of their chatbot.
Overall, conversational commerce is a rapidly evolving field and there are many potential new directions for the industry to take in the future.