We launched our new WhatsApp newsletter feature. Why? Because emailing is ineffective!
Higher open rate: Messages on WhatsApp are usually opened and read faster than emails. People often check their WhatsApp multiple times a day, which makes for a much higher chance that your message will be seen.
Direct and personal communication: WhatsApp is a more personal communication channel. Messages arrive in the recipient’s private chat, which increases the sense of urgency and engagement.
Better interaction: WhatsApp allows customers to respond directly to your newsletter, ask questions, or provide feedback. This fosters two-way communication and strengthens the customer relationship.
Multimedia capabilities: WhatsApp easily supports sharing videos, images, audio files, and links, allowing you to make your newsletter more visually appealing and interactive.
Broad Audience: WhatsApp has a huge user base worldwide. This allows you to reach a large and diverse audience, regardless of their location.
User-friendliness: For both sender and receiver, WhatsApp is more user-friendly than email. There are no complicated formats or cross-platform issues.
Real-time communication: Because WhatsApp sends instant notifications, you can communicate updates, offers, or important announcements quickly and efficiently.
By using WhatsApp for your newsletters, you increase the chance that your message will reach your target audience quickly and effectively.
Want to run a test? Talk to one of our specialists!
