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Commerce

WhatsApp introduces a new shopping cart feature.

WhatsApp has launched a new feature that will make buying and selling things on the messaging platform that much easier!

Although the shopping cart is not a new phenomenon for those who are familiar with online shopping, this will be a brand new feature for WhatsApp and will help remove the back and forth communication that needed to take place previously. Working together with the existing catalogue feature, which users can quickly and easily view goods being promoted by a business, customers are now able to add multiple products to their cart and send the order all in one go, as one message. WhatsApp believes “This will make it simpler for businesses to keep track of order inquiries, manage requests from customers and close sales.”

With an increasing number of people turning to chats to shop and with this launch rolling out just in time for the holiday season, the shopping cart feature may prove to be yet another successful addition that the popular messaging platform has introduced in recent months.

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