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Here’s How to Successfully Use Conversational AI

The usage of a chatbot has taken off since the second half of the last decade. And it is only growing more. Although the reputation of chatbots has not always been positive in recent years, Conversational AI will only improve.

Read more about how you can make use of Conversational AI in this article!


Largest Number of Patents

Before the era of web chat and chatbots, visitors often struggled to find what they were looking for in a maze of information. But with the advent of chatbots, they could get to the relevant information in no time with just one question. Websites were upgraded and content and chat were connected. This also led to more personalized user experiences. The customer only sees the content that is relevant to him or her, and unnecessary content is left out.

According to recent research, the global Conversational AI market is expected to grow at a rate of 22% during the period 2020-2025. This market will reach nearly USD 14 billion by 2025. In addition, Conversational AI is one of the AI domains that has filed the largest number of patents in the past year.


What Does Conversational AI Need to have?

The question now is, what should companies focus on to successfully deploy Conversational AI for a streamlined digital experience?


Personality and Empathy

Of course, personality plays a big role in how people view a brand. Bring your brand to life by focusing on style and tone of voice. In addition, continue to do research on how people respond. For example, how do consumers talk about your products or services? Respond by using the same communication style, because customer experience is all about empathy, trust, the relationship and connection with your brand.


Conversational Commerce

More and more we see that online shopping is moving from the traditional webshop to messaging apps like WhatsApp and Messenger. Now that payment can also take place within these chat apps, such as Conversation24’s WhatsApp catalog & payment feature, commerce and conversational are increasingly connected.

But Conversational AI can be used even more widely than the chatbot on the website and through messaging apps. Everything can be conversational, from online adds to landing pages; they can seamlessly blend together. Conversational is the starting point of a personalized and effective user experience.


Need Help?

Are you still looking for a provider for Conversational AI? Then you’ve come to the right place! Contact us to discuss the possibilities and receive advice on how to best use it for your company.

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